It is, however, a rather dumb investment considering the company itself admits that there is no science behind their products.
(Click the link above for the full news report)
Is that money down the drain? Not necessarily. As mentioned in the article, it could provide something of a "placebo effect"; when the user believes that his/her performance will improve by using the bracelet, then it would probably help, albeit simply on a psychological scale. In my opinion though, it is a rather pricey piece of motivational accessory. I'd stick with my "lucky baller" :P