Best is the superlative form of the word good, so if its not best, then ideally it should be good right? So after the "best before" date, it should therefore be "good" or "okay", but in fact, what we get is an expired, spoiled product. This has got to be one prime examples of wrong labelling. If it's unusable after a certain date, don't call that date "best before", and call it by its rightful name which is "Expiration Date" or "Use Before". I think those are a lot more politically correct rather than the greatly flawed "Best Before".