Watched this last week, when I was down with a fever. A lot (and I mean, WAY) better than the Eric Bana "Hulk" in my opinion. More action, less talk. LOL. Special effects and CGI were top-notch, and Edward Norton, just like in Fight Club, was brilliant. I suppose what set it apart from the Bana film was the glorious slugging match between Norton's Hulk against the 'abomination' (not sure of the name). It was something new I guess, since most one-on-one fights employ weapons all the time; these two just had their fists for most of the fight.
Appearance of Tony Stark (Ironman) at the end suggests a possible sequel. I hope there's one. :)